Dekonstruksi Hukum Social Commerce Indonesia : Perspektif Demokrasi Ekonomi di Era Digitalisasi
DOI:
https://doi.org/10.30641/dejure.2024.V24.229-246Kata Kunci:
Demokrasi Ekonomi, Hukum Social Commerce, Media SosialAbstrak
Social commerce (S-Commerce) berasal dari disrupsi digitalisasi bisnis yang menjajaki ranah media sosial. Di saat S-Commerce sedang berkembang, Indonesia justru melarang platform tersebut karena dianggap mematikan usaha lokal dan mengkapitalisasi pasar. Akan tetapi keputusan tersebut berpotensi kontradiktif dengan demokrasi ekonomi dalam salah satu ketentuan Pasal 33 ayat (4) UUD 1945 yang membuka ruang teknologi untuk pengembangkan perekonomian nasional. Tujuan penulisan artikel ini untuk melakukan dekonstruksi hukum S-Commerce melalui kajian Demokrasi Ekonomi di era digitalisasi sebagai anulir kebijakan Pemerintah yang melarang S-Commerce di Indonesia. Penulisan artikel ini menggunakan metode penelitian hukum normatif dengan pendekatan perundang-undangan, komparasi hukum, dan konseptual. Terdapat 2 (dua) hasil penelitian dalam artikel ini. Pertama, keputusan pelarangan S-Commerce oleh Pemerintah telah mendegradasi negara di era digitalisasi di saat negara-negara besar sedang masifnya mengadopsi teknologi untuk pengembangan perekonomian nasional mereka. Berdasarkan doktrin digitalisasi hukum ekonomi kurang tepat apabila harus melarang S-Commerce. Karena paradigma bisnis era kontemporer saat ini harus terintegrasi dengan teknologi agar dapat bersaing dengan perkembangan perekonomian digital di ranah global. Kedua, berdasarkan demokrasi ekonomi dalam pasal 33 ayat (4) UUD 1945, S-Commerce merupakan manifestasi dari perekonomian nasional yang berwawasan keseimbangan kemajuan. Melarang S-Commerce sama saja merampas hak askes ekonomi yang telah dijamin konstitusi. Namun, ketentuan S-Commerce perlu didekonstruksi melalui prinsip demokrasi ekonomi agar menjadi ada pedoman hukum yang berkeadilan sehingga dapat mendukung perkembangan ekonomi digital tanpa mematikan ekonomi lokal.
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